Having lived in India for most of my life, I can say that you are correct about the business plan. Cable costs less than $10 at most places (less than $5 at some), therefore being easily accessible. By putting everything up on youtube, I think they earn some handsome ad revenue because of Indians abroad, a sizeable population, who otherwise would search for the shows online and end up watching them on sites where ads outnumber content and which more often than not are virus infected. End of the day it's a win win for everyone. Indians viewers abroad get to view the favorite shows via reliable means and the producers earn some youtube ad revenue which they otherwise would have never earned.