I got my 60-something in-laws to get iPhones last year. They own 1 older PC and 2 PC laptops but are decidedly "non-tech." (like they don't even sync or update the phones)
My mother-in-law recently had a back-lighting issue with her display and I told her to take it to the Genius bar. They looked at me like I had three heads. They didn't buy their phones at an Apple store so they had absolutely no idea what I was talking about. I explained the whole concept of in-store service and support and that you just need to make an appointment and they were surprised.
So, I can totally see where Apple needs to make this aspect of their retail experience better known because a lot of people buy iOS devices from places other than an Apple store and have no clue about it.
Ironically, like most are responding to these ads, the most awkward part about explaining it to her was calling them geniuses. It was easier to finally say, it's like geek squad only better and cooler.
My mother-in-law recently had a back-lighting issue with her display and I told her to take it to the Genius bar. They looked at me like I had three heads. They didn't buy their phones at an Apple store so they had absolutely no idea what I was talking about. I explained the whole concept of in-store service and support and that you just need to make an appointment and they were surprised.
So, I can totally see where Apple needs to make this aspect of their retail experience better known because a lot of people buy iOS devices from places other than an Apple store and have no clue about it.
Ironically, like most are responding to these ads, the most awkward part about explaining it to her was calling them geniuses. It was easier to finally say, it's like geek squad only better and cooler.