Even if some iCloud+ things could work without any Apple devices, I'm not sure why anyone would want it. Most of them only get value from the integration (like hide my email, storage space, etc).
Yes. I think thats true but possibly a result of the strategy to make it compelling to move into the ecology. "Brought to you by apple" would be more openly "meh, you can make other choices" -Apple TV for instance, drives fine through devices able to do the API calls with apple approved client software, its not "sorry go buy an Apple TV" only.
Apple don't sell the Roku or Chromecast devices, basically. So, for Apple TV it's clear you don't have to be iFriendly only.
Probably I'm seduced by how amazingly cheap 1TB of Apple cloud is, compared to the others. Its a LOT cheaper than Google 1 or Microsoft's offering, discounting all the other side benefits.
