Kinda, sorta yeah. If I'm split between a Tesla and SOMETHING ELSE, be it an electric MG, CNG Golf, Petrol MX-5 or Diesel A3 it'd play a role but that's too much of an edge case for 41% (of course it's a combination of things but still)
Teslas are unique enough to where it feels like if you want a Tesla, you want a Tesla. It's not like deciding between the Audi, Skoda, VW or Seat trim of the 90% same car when you want a normal ICE econobox.
5 years ago maybe. But no-one believes the self-driving promises any more, every car has screens instead of buttons now, and wireless updates are not something that people care about at all, especially if those updates just break stuff that used to work perfectly (eg. ultrasound parking sensors).
What was really unique about Tesla was that they had this image of a technologically advanced automaker that will stop climate change and lead us into a clean energy utopia. It was a fancy car you could buy without a bad conscience.
But with the Cybertruck it's clear they are leading us into an electrified Mad Max world instead. Kinda obvious in retrospect that a guy selling flame throwers is not about peace love and happiness....
Teslas are unique enough to where it feels like if you want a Tesla, you want a Tesla. It's not like deciding between the Audi, Skoda, VW or Seat trim of the 90% same car when you want a normal ICE econobox.