You're missing the point. I'd argue initiatives like these should have the aim of educating as many people as possible: things like a 'cat signal' may undermine that effort.
And the problem with educating people isnt the quality of the informational value of the message, its the lack of entertainment value.
Consider the daily show or colbert report, do they make people read less well informed newspapers? Most of their viewers were not reading those. It is however taking attention away from reality shows.
Likewise this is not to replace the EFF, but to widen its reach, and get people actively involved, that wouldnt get involved otherwise.
Yeah, there's nothing worse than geeks trying to have an impact. What a bunch of ass holes!
I'm curious, what impact do you have on "old style Senators"?