I think one of the great things about the Raspi is that it is not competing on being powerful, it's got an community aiming at an accessible and fun experience.
$130 vs $35 is not a signifigant difference? The difference is the Pi is an impulse buy (when you can get it). For me, anything over $100 gets asked 3 questions: what am I using it for? How much time can honestly spend with it (the most important question)? Is it worth the price? Negative on 1 and 2 and yes for 3.
The thing about the Pi is I don't feel guilty when I don't use it. Nor do I when I leave it on for weeks.
A great Nettop PC but a RaspberryPi it is not.