I agree that the way things were along time ago was more natural and definitely more creative. Things today though are way different though. A huge difference is that media wasn’t an industry back then. Most people couldn’t even read. The retelling of myths would mostly happen in the form of poetry or drama performed publicly, and the performance schedule was tightly controlled in the form of contests and festivals to honor various things across the calendar. There’s not really analogue to that now. We are truly in uncharted territory, and that was the case since the printing press. Throw in the invention of the internet and it’s a giant mess. I’m optimistic though that we can resolve it and pave a way forward.