Is supermarket over-packaging actually an attempt to disguise the lack of aroma of foodstuffs by forcing customers to evaluate by sight rather than by the more obviously applicable sense?
Yeap. Speaking about tomatoes for example, organic ones never look quite red, they have a yellowish look on them.
It's one of the big problems for fancy organic type supermarkets. People associate organic=good and healthy=perfect and pretty, but in reality of course it's the opposite.
So one of the reasons fancy organic supermarket produce is so expensive is that they hand sort and pick the prettiest pieces.
Yeap. Speaking about tomatoes for example, organic ones never look quite red, they have a yellowish look on them.