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I know a large retailer that sells electric screw drivers for €19 a piece. I also know from the chinese manufacturer's backwaters that it's deliberately designed to last for 12 minutes. That's roughly two years in the hand of an average non-professional, who will probably go back and buy another since it was so cheap.

These tools don't have a second-hand market. The expensive built-to-last ones do.



I don't know, I recently saw electric drills for €29 at Aldi and to my surprise they used brushless motors! They will probably last an eternity for hobbyist (minus the batteries).


The company that deliberately destroys its own market hasn't been born yet. They will find ways to build customer retention.




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