> Wait so someone at Meta entered somewhere that this person is gay? Or was this based on, say, cookies and general browsing habits?
General browsing habits - he interacted with ‘gay content’ - websites, facebook groups etc. so could be targeted by advertisers that wanted their ads shown to people who interacted with that content.
I don’t think FB have a gay checkbox for targeting now but advertisers can choose websites and FB groups. Im not sure if this ruling effectively kills FB targeted advertising using data from outside FB or just if you're gay or not
General browsing habits - he interacted with ‘gay content’ - websites, facebook groups etc. so could be targeted by advertisers that wanted their ads shown to people who interacted with that content.
I don’t think FB have a gay checkbox for targeting now but advertisers can choose websites and FB groups. Im not sure if this ruling effectively kills FB targeted advertising using data from outside FB or just if you're gay or not