It feels like while the marketing of launches may still be like that, it is purely to usher along adoption of the target future state which seems to be doing away with versions and having you simply locked in to forever paying an ever-increasing subscription fee to continue to use your computer in addition to data collection which can be separately monetized.

This is markedly different from how it was in the past when they needed people to get up, go to a store, and buy the disc containing the new version of the OS.