True, but could the incentuve be structured around the individual employee’s coffee shop (which would mean divulging the i individual coffee shops financials? That could make each employee look better out for the profitability of their coffee shop.
I think the idea is that feelings of co-ownership in the company could affect the company culture positively. Although I'm sure the effect diminishes with company size.
This is precisely the failure that advocates of communism fail to grasp. They failed to read their Adam Smith. We saw this play out in the Soviet Union.