Whenever you visit a website with an ad, DoubleClick knows you looked at that article, and uses that to build a profile about your preferences. I don't think when your average joe reads an article that it is fair that their preferences are being tracked in this way.
We should survey the public and ask: "Do you think it is okay that internet ad companies use the type of article you read to target ads that are more likely relevant to you?"
That is a reasonable question that gets to the crux of the issue. Retargeting and profile targeting may be borderline unethical, but Google and I both make good money doing it. I am not sure it is right, but we both have a vested interest in making sure we can continue.
Whenever you visit a website with an ad, DoubleClick knows you looked at that article, and uses that to build a profile about your preferences. I don't think when your average joe reads an article that it is fair that their preferences are being tracked in this way.
We should survey the public and ask: "Do you think it is okay that internet ad companies use the type of article you read to target ads that are more likely relevant to you?"
That is a reasonable question that gets to the crux of the issue. Retargeting and profile targeting may be borderline unethical, but Google and I both make good money doing it. I am not sure it is right, but we both have a vested interest in making sure we can continue.