Just a note - these guys, goodereader.com, I had a bad time trying to buy from them.
Placed an order, a birthday present for a family member, paid, done, fine.
Ten days later they come back and tell me I need to provide passport by email or they'll consider the order fraudulent. I refused (passport is too sensitive a document, and disproportionate for an ereader), they cancelled. At that point, no time to get ereader in time for birthday.
The guy I spoke to was, frankly, arrogant as all hell. In any event, though, which has nothing to do with character, if you're going to consider an order fraudulent, do it in a timely manner.
I Googled around after that and found a bunch of people complaining about them (this being a few years ago, so things could have changed).