Every business owner does not know what prices for other companies actually are -- they assume that they are being charged a price which has been determined by the market and is worthwhile to the seller to cover costs and profit.
By taking outside money and subsidizing certain market players so that they can sell their goods at below market value (because that is what is happening) you are undermining the market and punishing players who are acting rationally.
This would be absolutely no different than taking tax money and subsidizing certain companies over others to destroy competition and then claiming that it was a market decision.
'We are all adults here' is not a magical phrase that makes cheating OK.
By taking outside money and subsidizing certain market players so that they can sell their goods at below market value (because that is what is happening) you are undermining the market and punishing players who are acting rationally.
This would be absolutely no different than taking tax money and subsidizing certain companies over others to destroy competition and then claiming that it was a market decision.
'We are all adults here' is not a magical phrase that makes cheating OK.