I completely agree with the sentiment. The catch here is that, unlike software in the past, there's (at least in America) ALOT of money on the line with software these days that attracts strategic and outgoing people which are "playing the game" more than they are actually interested in the technical details. I've noticed more and more peers interested in giving shallow talks, nice docs with easy diagrams, and those one page blog posts. I'm sure every industry is seeing the same thing as popularity becomes king.