Paradoxically, British beef producers and their marketing board doubled down and made a virtue of Britishness, which seemed brave at the time, but was based on confidence -- and building confidence -- in the inspection and control regimes.
Frankly I think that confidence has been repaid over the long term, but at the same time I have only eaten beef or lamb a handful of times a year since the late nineties, even though whatever risk I carry of some future diagnosis is entirely to do with having been alive and eaten beef before 1989!
Frankly I think that confidence has been repaid over the long term, but at the same time I have only eaten beef or lamb a handful of times a year since the late nineties, even though whatever risk I carry of some future diagnosis is entirely to do with having been alive and eaten beef before 1989!