OTOH, I like receiving most email, excepting for the really low quality "v1agra 4 u" spam, or Nigerian 419 scams or whatever. But well written, non scammy email, which is pitching a product or service that I actually might have a need for, doesn't actually bother me at all. And the emails from companies I'm already doing business with are usually very valuable. Amazon, for example, "knows" my musical taste well enough to email me and let me know when there is, for example, a new Motorhead album out. That's cool. Mondo cool.