'This June we’re trying something new'—I don't believe this. 37signals will always do the same: blogging.
Instead of coming up with new products or groundbreaking tech 37signals still relies on one past success and heavy Marketing which is mainly about blogging. Yesterday, somebody on HN wrote a laconic post and marked their articles as 'recycled trash from popular business / personal wealth books.' But people seem to like this appreciating every little advice with stronger or just different opinions. And they never forget that 37signals created the foundation of their income and wealth as a coder—Rails. So, upvoting 37signals can't be bad.
It's good to be aware that these writings are Marketing activities and basically indirect lead generation to all of their products. This isn't something bad and everybody should have a decent Marketing strategy too but if it's your only strength while missing product development at all I doubt that's enough to be successful in the long run and you are nothing more than a typical Clickbank vendor.
This is now really the ironic part, sharing advice how to come to new fresh ideas and projects (by taking one month off) considering that 37signals didn't have any new and really successful products for years. And we shall take such advice seriously? Especially when seeing failed and unsold 37signals projects on Flippa right now (Sortfolio offered for 480K).
Maybe one month off is not enough, maybe a hard reset would help 37signals better.
EDIT to downvoters: downvoting != disagreeing, reply if you disagree
1) It's not just blogging if there are actions behind it. If they change how a multi-million dollar business works for a month it's not just a blog post, is it?
2) "This is now really the ironic part, sharing advice how to come to new fresh ideas and project...considering that 37signals didn't have any new and really successful products for years" - well even if this was true, wouldn't an action like this help create something new and successful? And which part of the blog post is advice? So far as I can see, saying what they do != telling others what to do
Instead of coming up with new products or groundbreaking tech 37signals still relies on one past success and heavy Marketing which is mainly about blogging. Yesterday, somebody on HN wrote a laconic post and marked their articles as 'recycled trash from popular business / personal wealth books.' But people seem to like this appreciating every little advice with stronger or just different opinions. And they never forget that 37signals created the foundation of their income and wealth as a coder—Rails. So, upvoting 37signals can't be bad.
It's good to be aware that these writings are Marketing activities and basically indirect lead generation to all of their products. This isn't something bad and everybody should have a decent Marketing strategy too but if it's your only strength while missing product development at all I doubt that's enough to be successful in the long run and you are nothing more than a typical Clickbank vendor.
This is now really the ironic part, sharing advice how to come to new fresh ideas and projects (by taking one month off) considering that 37signals didn't have any new and really successful products for years. And we shall take such advice seriously? Especially when seeing failed and unsold 37signals projects on Flippa right now (Sortfolio offered for 480K).
Maybe one month off is not enough, maybe a hard reset would help 37signals better.
EDIT to downvoters: downvoting != disagreeing, reply if you disagree