I enjoyed the ad for the same reason I and millions of others enjoy The Hydraulic Press Channel [1], its just fun to watch stuff get squished. I imagine that's "what they were thinking", for the cadre that keep asking "what were they thinking?"

I genuinely have trouble seeing how in good faith the ad could have been interpreted as anything other than "This is all the stuff that's being put into your iPad"

- https://youtube.com/@hydraulicpresschannel