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to me that ad screams “i will squish all your humanly creativity into this faceless slate”.


That's not the message I got at all, it was like how all of these can be accomplished by this single device.

I suppose it would have been cooler if it was the other way around: "iPad somehow expands outwards, filling the room with those things"


It's not the message that offends people. It's how the message was delivered.


It was clear to me that that's what they wanted to express but their chosen visuals didn't convey that well at all. Expanding outwards from the iPad would have made a lot more sense.


And so did everyone not totally immersed in tech.


20 years ago people were amazed that your phone, mp3 player, calendar, email and 100 other things were all in one device. Now it's dystopian.


I think the #1 third party app is probably more responsible for this sentiment than the device itself.

People can’t emotionally separate their hatred and disgust at corporate social media taking over and censoring and monetizing the public square with the physical device that it leverages.

On one hand, we have Facebook and Instagram. On the other, every person interacting with a cop has a cloud-uploading HD camera at the ready.

For every Twitter, everyone can video call their parents/grandparents at any time for as long as they want for ~free from ~anywhere.




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