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Many things would have to happen to make it possible:

- SpaceX would have to want to sell the ad space.

- If NASA is paying for the mission, they may want to have a word (most likely "no").

- The owners of the Pan-Am brand would probably appreciate the gift, but I'd like to make sure they won't get mad before any such stunt.

- The Arthur C. Clarke and Stanley Kubrick estates would also have something to say, after all, this is more or less a reference to 2001.



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