Suggestion for go-to-market: if you haven’t already done so, try to sell this direct to universities. They are an absolute pain to deal with, but they have various obligations to show how they are supporting dyslexic students etc and this fits the bill perfectly.
Their lead times are long so I’d start establishing trials now, partner with a university on agreement of a discount and use them to develop the software.
Once you’ve got a few uni’s onboard, you can rapidly expand and they are very unlikely to churn as you’re serving such an important niche.
I know a very similar product that has had huge success doing this.
This is definitely worth looking into. We don't want to slow down the pace of development, but this might be a case where the partnership makes too much sense.
A huge portion of what goes on in universities is writing.
edit: Reading this back, I thought I sounded too eager to partner with universities. We're a tech company, and quality and performance will always come first.
I'm surprised that universities have to consider dyslexic students. When I went to university, I was basically told to figure it out. "It's your problem after elementary school. nobody cares."
Their lead times are long so I’d start establishing trials now, partner with a university on agreement of a discount and use them to develop the software.
Once you’ve got a few uni’s onboard, you can rapidly expand and they are very unlikely to churn as you’re serving such an important niche.
I know a very similar product that has had huge success doing this.