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Not really. Nobody is cross shopping Cybertruck (novelty expensive toy) with Lightning (somewhat practical truck option)


Note really. Cybertruck has a foot longer bed and more payload/towing capacity. Faster charging. I'm not saying it's the best in every category, but people are definitely cross shopping, and will be choosing it more as the supply goes up and costs come down. Video comparison - https://youtu.be/fxqpFI-vJpo?t=853


The difference is that one is almost half the price of the other.

50-60k for a vehicle with good utility, cheap maintenance and fueling, and ability to power your house is a pretty good purchase. Home natural gas generators can cost up to $10k, Tesla Powerwalls are even more. Utility of the truck is unparalleled if you actually need to carry gear for whatever reason. So many people see practical. These people are also not carrying large stuff all the time where a foot of bed length matters, nor are towing big things. Fast charging is also mostly irrelevant as people top up at home and rarely take long trips where they need to use public charging.

Spending 90k+ for pretty much the same stuff is stupid.


So you arbitrarily have decided that bed length is not important, but home powering is.. how convenient for your argument.

Pretty sure I addressed price. There are cheaper models not yet available as they are still supply constrained so are selling the most expensive options first. As they did with every other vehicle they released.

Either way people are paying 90k and more for trucks already. It's only stupid if you can't afford it. You're not going to find another eye catching, steer by wire truck out there to buy.


If cybertruck actually manages to be sold at 40k, then it will be the one to get. Not gonna happen though, because empty promises, and generally a midsize hybrid truck will still most likely be the better buy because cybertruck will have way less power and range.

Bed length matters for carrying big stuff with tailgate up, which most people dont do, and for most stuff like motorcycles, the tailgate is left down. Both cybertruck and lightning can power a house btw, im just saying that for most people if you subtract that value from both vehicles if you are going to invest in backup power anyways, Lightning becomes a 30k nice pickup truck.

Also the 90k trucks that people are buying are way more capable than a Cybertruck, and have actual good quality construction and finish.


Tesla has proven many times that will flex pricing to move supply. Not having dealers gives them a huge advantage in that they have higher margins from which to offer discounts.

You seem obsessed with price, and in terms of price Tesla really can't be beat. Best selling vehicles in the world right now. Good luck betting against them.


People are definitely cross-shopping Cybertruck with Rivians and the F-150L


Rivian is a whole other segment. Its more for people who don't really need a truck but like the idea of one. Their SUV is really pretty much way better, as the truck bed is too small.


> Its more for people who don't really need a truck but like the idea of one.

That’s the Cybertruck segment.


Cybertruck is simply too big for most people. Rivian is much smaller

Back in mid 2000s, the midsize truck segment was booming, despite the fact that you could get a similarly equipped f150 for the same price that was better in almost every way except for one thing, size.


In practice, both are often used as expensive toys.

But you're correct, very little substitution. One targets gangly code monkeys, the other targets the bearded and obese


Ford at least is attempting to go after the pro market though. You are correct it is mostly toys, but I expect the pro market will start buying them more as they figure out how nice it is. (in many areas the first thing the pro does is unload the generator - the truck can provide all the power they need for a day and get back home, thus saving a ton of money in gas)


The ford f150 lightning is an amazing truck. Love everything about it

It’s excellent for any working professional that remotely deals with any power tools or other electronics at job sites and wants to always be ready and charged


Agreed. F-150 has far more commercial applications than the Cybertruck.




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