Since you brought it up, the reason I downvoted you was for lack of citation, and adding a couple of questionable insights posited as facts.
After reading your assertion, I Googled for the volume of Google search queries, and ran into this article -- http://news.ycombinator.com/item?id=3928298 (that I just submitted) -- which contradicts your claim, stating that Facebook search volume lags behind the other five big search engines.
On what grounds do you assert that it's true?
It wasn't a factor, but I'd also question whether or not Facebook enables better targeting. I'll concede that they have strong targeting, but I don't know that anybody can say for certain that it's 'better' than Google's, especially as Google can target ads based on what you're looking for at that particular moment.
Facebook might know that I like comic books, or Elmore Leonard novels, or what have you, but Google knows that "I want more information about vacations to Fiji". Which is the more powerful target? The latter, I would guess, especially as I already have suppliers for my other interests.
After reading your assertion, I Googled for the volume of Google search queries, and ran into this article -- http://news.ycombinator.com/item?id=3928298 (that I just submitted) -- which contradicts your claim, stating that Facebook search volume lags behind the other five big search engines.
On what grounds do you assert that it's true?
It wasn't a factor, but I'd also question whether or not Facebook enables better targeting. I'll concede that they have strong targeting, but I don't know that anybody can say for certain that it's 'better' than Google's, especially as Google can target ads based on what you're looking for at that particular moment.
Facebook might know that I like comic books, or Elmore Leonard novels, or what have you, but Google knows that "I want more information about vacations to Fiji". Which is the more powerful target? The latter, I would guess, especially as I already have suppliers for my other interests.