(NB. I am not a developer. I am not writing software for other people. I do not profit from online advertising. I use a text-only browser with no auto-loading of resources and no Javascript engine; I never see ads. Been using HTTP/1.1 pipelining, which all major httpds support, outside the browser, daily, for many years. It works really well for me; I rely on it. As such, I am not the appropriate person with which to debate the relative merits of HTTP protocols for developers who profit from online ads served via "modern" web browsers.)
(NB. I am not a developer. I am not writing software for other people. I do not profit from online advertising. I use a text-only browser with no auto-loading of resources and no Javascript engine; I never see ads. Been using HTTP/1.1 pipelining, which all major httpds support, outside the browser, daily, for many years. It works really well for me; I rely on it. As such, I am not the appropriate person with which to debate the relative merits of HTTP protocols for developers who profit from online ads served via "modern" web browsers.)