It's simple professionalism. X is its name. Quite disheartening to constantly see the pull towards unprofessionalism just because the target is an other. Your own integrity should be pulling you to represent yourself correctly. It should have nothing to do with your external feelings towards the thing. And especially have nothing to do with your desire to hurt something.
Maybe the company is called X now, but the product is still at twitter.com, and calls itself that on many of its pages. There's nothing unprofessional about sticking to the name the product identifies itself by, and I think that would be a lot more professional for a news organisation than leading the way for a name change. That's not their job.
What the hell does it have to do with musk? If a corporation changes its name, journalists usually use the new name. Especially for big corporations. Do you want them to not use the new (very stupid) name, just to... own the musk?
Companies usually do the name change correctly.. This is more like the artist who should always have been referred to as Prince. Telling people about the other name isn't an updated reference it is a lost reference.
I’m not so sure. Time marches on. There was a time in Toronto when everyone called it the Skydome and said it always would be.
Nowadays kids only know it as the Rogers Centre and may have only heard Skydome from their parents. If X/Twitter is still around in 10 years (I’m pretty 50/50 on those odds) then I think it’ll be known officially and colloquially as X, not Twitter.
It's still Twitter. There's no need to call it X unless you want to want to do free advertising for Musk's name change.