Yeah, that sucks but it is the current state of the world. Trademark registration would help.

You're going to walk around calling your local construction company "bobbuilder.com"? That's a weird vibe for a business that takes place offline. And it doesn't matter because people will still google "bob builder"

> There's a reason amazon decided to refer to itself as amazon.com until everyone got it, and that probably saves them billions in google ads per year.

OK but they still buy all the top ad spots for "amazon" and "amazon.com"