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BBC seems to consistently use "X, formerly known as Twitter" throughout their publishing.


I think there's a transition period, as with Meta and Alphabet. For as long as it's all hosted on the twitter.com domain, it doesn't really make sense to abandon the name Twitter.


Elon should have done what Mark did. Create a parent org called X and put Twitter into it. Twitter is a great brand, I hope they revert it.


Ex-Twitter, in other words.




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