I think that's naive. Class consciousness is being aware that those with wealth are the ones who set the orthodoxy to begin with. Paul Graham writing a blogspot is irrelevant, he is barely exercising his position while doing so.

Look for corporate meddling into politics and culture war if you want a smokescreen. The current culture wars being identity-based isn't an accident, for example, there won't be a worker's right month same as there won't be a worker's right parade, no corporation is putting money into that.