I remember my father complaining about the ads when he started paying for cable in the 1980s. I still complain about it.

You can get a decent amount of channels for free in most metropolitan areas with a digital antenna. You get commercials but a one time cost for a $100 antenna is worth it.

And the more people that switch to OTA TV the better because that will mean more advertiser money, more eDTV antennas, and more channels coming on air. The market certainly is a growing: https://www.nexttv.com/news/nielsen-sees-uptick-in-over-the-...