Very true. At work, our data science team had to employ subtle methods to truly ... | Hacker News

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		espadrine on Oct 9, 2023 \| parent \| context \| favorite \| on: Google changed ad auctions, raising prices 15%, wi... Very true. At work, our data science team had to employ subtle methods to truly be convinced that a particular offline ad channel was ineffective: https://medium.com/qonto-way/how-to-invest-better-in-acquisi...

disgruntledphd2 on Oct 9, 2023 [–]

Hey look, it's another online-first startup reinventing media mix modelling!

(Sorry for the snark but this is a very well studied technique in the offline world that gets completely ignored by online advertisers, rather like AB testing gets mostly ignored by offline advertisers).

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