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>but the article just feels like the publishers are rushing to jump

this is just the standard playbook for all social media though. it doesn't matter if your message is true or not. just say your message boldly and keep repeating it ad nauseam. people will promote it, and followers will follow it. as long as a follower likes the person saying it, it will be believed. if the viewer doesn't like the speaker, it will be hated.



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