The point is not to just write a press release, it is to get your platform noticed. They missed this opportunity with ACTA and also when our president resigned. Fefe ranted about this in several posts on his blog.
My hunch is they simply lack the political shrewdness required in these matters at the moment, but that also makes them more appealing to me, they are not just playing the same old game (yet).
I do not expect a party to rant like Fefe does. You can't neglect the fact that the position of the pirate party about ACTA is crystal clear: They don't want it to become reality. They wrote press releases, they organized demonstrations and there are ongoing discussions party-wide.
If you think ACTA is a bad idea I see no reason not to vote for the pirate party - they have done more for the anti-ACTA-movement than any other party. It could have been more but this does not make them unelectable...
What you will find if you actually try to become an activist on these issues is that "getting your platform noticed" is very much non-trivial. There is a wide and deep gulf between "having a position on an issue" and "having a mainstream newspaper write that you have a position on an issue". A particular advocacy group may be spending a ton of effort and money to get noticed about an issue, and still have a complete press blackout on the issue, and it is not necessarily their fault. In the end newspapers write about what their owners want them to write about, not what would be best for society.
My hunch is they simply lack the political shrewdness required in these matters at the moment, but that also makes them more appealing to me, they are not just playing the same old game (yet).
PS: nice nickname :D