On that second item, writing & proofing: it might help to use a word-processor that includes a grammar-checker. Spell-check alone is not sufficient to catch things like
"It's killer app will be in" => should be "Its"
"Their going to (at first) offer them" => should be "They're"
"It's killer app will be in" => should be "Its"
"Their going to (at first) offer them" => should be "They're"
"along side" => should be "alongside"