Hyperlocal is exactly the way to go. On-line communities are a small fraction of real world communities. Why not set up a platform that includes basic email, calendar, and events info. The hard part is getting folks on the ground to contribute - both content and their email addresses. You could support a few full-time editors and canvass the neighborhoods. The technology would seem to be straightforward but the hard part is those personal connections.
Here in New Hampshire I'm shocked we still get these weekly advertising booklets of local businesses. They're completely free of content - 100% ads. And yet we get one every week in the mail. Someone has to have a viable business to keep churning those out. Yet, the advertisers have no estimate of ROI and costs would seem to be pretty high to make and distribute.
Here in New Hampshire I'm shocked we still get these weekly advertising booklets of local businesses. They're completely free of content - 100% ads. And yet we get one every week in the mail. Someone has to have a viable business to keep churning those out. Yet, the advertisers have no estimate of ROI and costs would seem to be pretty high to make and distribute.