"We studied issue 3.09 (the one with Arnold Schwarzenegger on its cover) and were not surprised to discover that of its 206 pages, 90 were full page ads. (If you include 1/2's, 1/4's, and pull-outs the ratio jumps to a clean 50/50 split.)"
Wow, I had no idea. I guess it seemed to me that at least in the past I was reading content that I could find easily. Now it just seems like every other page is an ad and I have to struggle to find the articles.
Hey, it has! http://www.suck.com/daily/95/10/06/daily.html
"We studied issue 3.09 (the one with Arnold Schwarzenegger on its cover) and were not surprised to discover that of its 206 pages, 90 were full page ads. (If you include 1/2's, 1/4's, and pull-outs the ratio jumps to a clean 50/50 split.)"
Further analysis of Wired's ad/content ratio was done by the Magazineer in January -- http://magazineer.com/howto/26