I think how you fix the problem is finding other means to make money rather than having users pay. I must admit, if I see a dollar sign on a website, I'm less likely to even try it out. And if I never try it, then I never get hooked, and everyone loses.
I think we're on the verge of a new form of web advertising. One that works, actually makes money, and isn't annoying (like flashing banners). Google's way is a good start, but we need something revolutionary, and once it happens I think the question of whether or not users pay becomes futile.
I think how you fix the problem is finding other means to make money rather than having users pay.
The one issue with this is that it smacks of dot-bomb "Build it and they will come" thinking.
Although a few leaders will emerge, I don't think it's a viable theory for most start-ups. You're better off lowering your expectations and sharing a piece of a smaller pie.
Of course, VC's don't like that thinking too much.
I think we're on the verge of a new form of web advertising. One that works, actually makes money, and isn't annoying (like flashing banners). Google's way is a good start, but we need something revolutionary, and once it happens I think the question of whether or not users pay becomes futile.