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It's simple:

- unlimited data plans were doled out when network operators knew full well that people couldn't actually use enough data to cause a crisis.

- Data usage spiked because people found new uses for phones which demanded more and more data (e.g. streaming shows)

- Operators found themselves underdeveloped with no prospect of demand tapering off

- At these levels, it maximizes the operator's profits to push people into rate-limited plans.



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