I can believe it , most laptops have names that are pretty much impossible to remember which in turn makes it very difficult to recommend a specific model to anybody not to mention uninspiring.
Not that recommending a "15 inch Macbook Pro 2.4 GHz with a 2.5 GHz CPU, a 256GB Solid State Drive, and the Hi-Res Antiglare Widescreen Display" is particularly straightforward or inspiring.
At least I know what that is. Ever try to dig up the tech specs of a discontinued 90s-era laptop from just its model number?
Apple has unique model number codes for all their products, but they try very hard to hide it in the logistics department. It's not listed anywhere on their online store, for instance, and in Apple Support documents they always use a consistent date system, e.g. "late 2011 Macbook Pro."
Also, you could have shortened that to: 15" MacBook Pro with the best CPU, 256GB SSD, and antiglare screen. 66 characters vs. 118. ;)
I think the reason people misattribute Apple's success to marketing is because everyone else's marketing is just godawful.
And no, I didn't make that name up.