First point of the summary definitely tracks. There's a clash there. Plenty of overlap between the platforms (Twitter vs Instagram isn't like Sports, you can support both teams) but each platform certainly has different core purposes. News/Politics vs Lifestyle/Ecommerce in this case. So, yeah I can see why the Insta seeding will be effective at first and then drop off.
I do wonder if Meta will start adding Quality of Life changes to Insta/Threads to auto cross-post text from Insta to Threads, with linkbacks to the image content. Then they can claim higher MAU stats for the people who leave the cross-posting on. They may be bored by Threads but they may still post to it if it's automatic.
On the 2nd point, I think they will get a decent chunk of the Twitter's users. They'll attract broadly and downplay any one type of content as being their aim. That will hamper them from getting some people. Ultimately though if they get the big voices the followers will come and they can 'seed' verticals by going after those voices. They don't even need to ask for exclusivity. We've seen in recent years that Twitch and its competitors are happy to pay big bucks to grab big names. Twitter/Threads may be older concepts in social media but they can mimic the tactics the streaming platforms have been developing. I wouldn't be surprised if we start hearing about big names picking up 'deals' to move to Threads (if they haven't already) and even exclusivity deals.
On the 3rd point. I don't think Instagram has anything to fear from Threads. If anything it adds to their model by exposing more people to Instagram content by cross-posting. Sure, it's lower quality traffic for Insta than its core users, but a trickle of extra revenue from Threads is the exact kind of optimisation these giants hunt for. Coca-Cola doesn't plaster the world in multi-million dollar ad campaigns because they see a 10% increase in revenue, they do it to maintain dominance even if that cuts into their margin. Threads doesn't need to turn a profit if it helps maintain Insta and helps speed the demise of Twitter.
First point of the summary definitely tracks. There's a clash there. Plenty of overlap between the platforms (Twitter vs Instagram isn't like Sports, you can support both teams) but each platform certainly has different core purposes. News/Politics vs Lifestyle/Ecommerce in this case. So, yeah I can see why the Insta seeding will be effective at first and then drop off.
I do wonder if Meta will start adding Quality of Life changes to Insta/Threads to auto cross-post text from Insta to Threads, with linkbacks to the image content. Then they can claim higher MAU stats for the people who leave the cross-posting on. They may be bored by Threads but they may still post to it if it's automatic.
On the 2nd point, I think they will get a decent chunk of the Twitter's users. They'll attract broadly and downplay any one type of content as being their aim. That will hamper them from getting some people. Ultimately though if they get the big voices the followers will come and they can 'seed' verticals by going after those voices. They don't even need to ask for exclusivity. We've seen in recent years that Twitch and its competitors are happy to pay big bucks to grab big names. Twitter/Threads may be older concepts in social media but they can mimic the tactics the streaming platforms have been developing. I wouldn't be surprised if we start hearing about big names picking up 'deals' to move to Threads (if they haven't already) and even exclusivity deals.
On the 3rd point. I don't think Instagram has anything to fear from Threads. If anything it adds to their model by exposing more people to Instagram content by cross-posting. Sure, it's lower quality traffic for Insta than its core users, but a trickle of extra revenue from Threads is the exact kind of optimisation these giants hunt for. Coca-Cola doesn't plaster the world in multi-million dollar ad campaigns because they see a 10% increase in revenue, they do it to maintain dominance even if that cuts into their margin. Threads doesn't need to turn a profit if it helps maintain Insta and helps speed the demise of Twitter.