Congratulations! Can you give us a sense of how successfully you've been able to monetize all the users you've gained? What sort of challenges do you face on that front?
We launched our virtual economy this summer and are just integrating premium (the ability to pay for virtual economy coins). We're live in 11 markets with premium and gradually adding more. People use their phone and something called WAP-billing to pay for the coins. $6.99 buys you 200,000 coins for example.
Historically monetizing users on mobile have been an order of magnitude easier than on the web. Ringtones is a billion dollar business for example. SMS is a $80 billion dollar business. What web services/categories can generate that kind of revenue? And SMS is a pretty poor protocol. The key is the built-in mobile micropayment system called PSMS or WAP-billing.
One of the companies we look at for inspiration is Mobagetown, a mobile web based community in Japan. It's a $250MM company in terms of revenues at just 10MM users.
Our main challenge is to make people realize that Alexa doesn't track mobile web ;)
problem 3: phones don't connect to isp's they connect to carrier wap gateways.
One attempt to track mobile is from Opera but it's highly skewed to the type of people that have Opera on their phones and the activity that's significant for them: http://www.opera.com/mobile_report/
Old phones. iPhone, Android -- these are the phones of the future. In three years, most people will probably have WebKit or Gecko running on their phone.
The iPhone is already the best selling phone in the US.
So, for quantified sites, audience composition is extrapolated from ISP data based on what? The Quantcast provided explanation (http://www.quantcast.com/docs/display/info/Next+page4) is pretty light on concrete details of how it extrapolate demographic data from cookie info.
Would love to hear a straight forward answer for this one. My clients love the data available, but give it low validity because not clear how its derived.
