The essence of the post is about using crowd sourcing to alleviate start-up challenges, I think they did a good job of exposing these opportunities to founders, (BTW, its also great PR for kaggle), Good Article all in all.
I'm not sure why you were down-voted at least a couple times for this comment. You've done a much better job of summarizing what this article was about than the "spoiler:" above (which is more based on the title than the point of the article).
