Looking forward to when edge services like Cloudflare, Cloudimage, imgix, etc. support JXL too. AVIF has such a harsh encoding time. It is also a bit too bulky in wasm on the edge to encode yourself too.
So far the blocker has been lack of alternative implementations of JPEG XL.
A big complex format implemented in young C++ codebase is scary to deploy. Additionally, everyone using exact same code creates a risk of files being "bug-compatible" with that code, rather than conforming to the spec.
There are now multiple alternative implementations in the works, including in safer languages, so hopefully it will be easier to deploy in the near future.