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Half of it is the buying process.


100%. Automakers go on about the "dealership experience", but I have never hated my life more than when trying to by a car at a local dealership.

- Had a confirmed appointment but when I showed up I still had to wait 45 minutes.

- Salespeople were clueless about the features of the car they were trying to sell. I knew more after 30 minutes of online research and had to constantly call out their bullshit.

- The car I had reserved was somehow no longer available, and then they tried to upsell me on extras I didn't want.

- I wanted manufacturer financing but they told me that wouldn't be possible and I had to get theirs at a much higher rate. I again had to threaten to walk out to get the advertised rate.

- All the dealerships in the area had priced their vehicles at $10K over MSRP, and the extra was pure profit for them. Heck they were making significantly more money on the car than the manufacturer themselves, all because of a government mandated monopoly.

And all this was for a >$50K luxury vehicle.

Meanwhile a friend configured a Tesla online and it showed up at his doorstep a couple weeks later, with the exact advertised price, financing and selections.


I've heard it's even worse if you want to buy an EV.

Dealerships make half their money from the service department. EV's require very little service. So they don't want to sell and EV, and it shows.

Go to a Ford dealer and try to buy a Mustang Mach-E and they'll try really hard to convince you to buy an ICE Mustang.

The worst dealership experience I ever had was when I was buying my first car back in 2003. I was 21 at the time, and I just wanted something reliable and efficient that I could carry friends in. I told sales people that it must have 4 doors, A/C, and under $10K. And one of them tries to sell me a Pontiac Sunfire convertible for $12K. I re-iterated what I was looking for. Reliable, efficient, 4-door, A/C, under $10K. He showed me an $13K Mustang. I thanked him for wasting my time and left.

Tesla makes is so damn easy. I had a similar experience as your friend. I spent 30 seconds minutes choosing the configuration (Model 3 Performance, blue, no FSD, black interior), filled out the online credit application, and a week later, picked up the car from the service center downtown. The delivery experience was just as simple. Just had to sign some final delivery paperwork and some DMV paperwork that was already printed and just needed a quick scan and signature. Less than 5 minutes, and the car was mine. I was blown away how fast it was. I literally said to the guy there, "That's it? The car is mine and I can drive away now?". I was incredulous.

Dealerships could easily make the experience this easy if they wanted, but no, they want to play games with you to fuck you over.


I test drove the BMW ix, Mercedes EQS and Model Y last year and ended up with the Y which is my second Tesla.

The BMW and Mercedes experiences were a frustrating combo of the usual dealership tactics, large price markups and many of the options being unavailable in the US. The Y was also superior on features like storage. The BMW has neither a frunk or a sub trunk like the Tesla. Both the BMW and the Mercedes don’t allow the end user to open the hood at all.


> Go to a Ford dealer and try to buy a Mustang Mach-E and they'll try really hard to convince you to buy an ICE Mustang.

At least in EV-forward markets, this isn't much of a thing anymore, simply because they can't fight the fact that EVs have become the new aspirational cars.


You're being downvoted but I'm not sure you're entirely wrong.

I'm currently buying a Rivian Truck, pricing is straightforward and I could be buying a T-Shirt on a Shopify site. Simple, I know the price and the experience, while not always easy, has been straightforward.

My wife has suddenly needed a new car and leans towards a Mercedes or Audi EV and we're suddenly slammed back into going onto a lot and dealing with the normal car sales bullshit and it's a nuisance. Just test driving a car (which is a fairly significant thing for someone who's not driven an EV) is a high pressure situation.


I was in the EV market recently and managed to test drive an Audi E-Tron. I'll probably never forget how casually the salesman told me that they were marking them up $5K over MRSP and still had a 10 month waitlist. I walked out of there pretty quick. Who's putting up with this?!


Car dealers really have no leverage. You can walk out at any time up until signing the paperwork, and just go to another dealer.


Yes but their job is literally to manipulate you into buying a car then and there. They play all sorts of dirty tricks to get there.


For sure, so you just gotta be that tree that bends but doesn't break with the wind. Always keep a mental and emotional distance and be ready to walk at any moment.


I ended up looking at some cars late last year, and the worst part was one of the dealer salespeople trying to pull that ridiculous "my boss won't like the deal I'm about to offer so why don't we talk outside" bullshit on me.


* In the US


worlds best selling car. Remember that the Tesla buying process is known as the "car buying process" since forever, outside the US, at least in the kind of countries where people buy expensive cars.


This is wrong. I grew up in Australia and the dealership model is the same there as the US. I don't know what countries specifically you are talking about, but the idea that you could easily buy a car online in the configuration you want for a standard price since forever is clearly wrong.


I don't understand what you wrote. Are you saying that outside the US, every manufacturer offers low-friction online sales, with no need to visit a dealer?

Because I don't think that's entirely true...


My understanding is that outside the US there's not the whole dealership model with it's associated markup as we have here in the US. You still have dealers but buying a car is just picking off a menu of options, pay the same price at every dealership and wait a few weeks for your car.

I got a 2015 Volvo with their "European Pickup" option and even though you went through a US based dealership that was how it worked. Also they didn't "package" options. You didn't need to get some "Cold Weather Package" to just get heated seats for example every option was ala-carte at a fixed price.




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