I may have expressed myself poorly, what I meant is that their interesting and quality reporting quickly became rarer among the huge amount of articles like the one you posted.

I guess that they tried to go for the click baity route of odd content to get more views, a route that is full of competition and has a hard time retaining recurrent readers.

I would've preferred they stuck with building a (definitely more expensive) niche of journalism in the spirit they were initially founded.