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Stores are a marriage of a logistics business and a marketing business. The split is about 75%/25%. That marketing component is ripe for disruption that directly connects the original sellers (brand, manufacturers, authors) to their end users (consumers, readers).

Letting the stores control the decisions about how that connection gets made is not in the entrepreneur's best interest. Making that connection efficient by using your great idea is not in their best interest. That's disruption for you.

The winners will figure out how to separate the logistics of local availability from mobile/local marketing.



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