In the vein of the OP, I'm not going to tread lightly:
This post smacks of the founder "culture" post that isn't focussed on business. He provides a lot of powerful-sounding admonitions, none of which equate to "build a product people want, and sell it". Sorry, but this seems far more The Social Network than that-company-that-made-something-cool-and-got-money-for-it.
as the OP, I actually meant the exact opposite. "Just build something awesome" is a horrible directive. It should be "Just build something awesome that people will actually pay for with more than time and tweets."
If the general aphorism, "just build something awesome," is so bad, isn't a more-specific "just build something awesome (with unpredictable constraints)" actually worse?
This post smacks of the founder "culture" post that isn't focussed on business. He provides a lot of powerful-sounding admonitions, none of which equate to "build a product people want, and sell it". Sorry, but this seems far more The Social Network than that-company-that-made-something-cool-and-got-money-for-it.