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While I certainly can't fault an organization for attempting to maximize revenue, I think there comes a point when they seem to be focusing solely on short term numbers to the extent that it may actually harm them in the longterm should customers decide they've had enough and start taking their business elsewhere.

Of course, customer switching is less likely for service providers where there are real barriers in place that effectively prevent users from actively doing so (e.g., coverage issues, other networks with similar policies, etc)

It's the whole "yeah, we're taking advantage of you, but it's not like you have any other real options here, so sit back and like it." thing that just makes me sad.



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