Google know exactly what I like, I'm sat in Gmail all day and have G+ open. And I own domains, everyone already has my name, email, number and address.
What I disliked were:
* Websites automatically changing state based on a cookie (forums that reset what it believes you've read)
* To be on site B and have what I viewed on site A appear (adverts over-personalising kept creeping me out thinking there was a relationship between disconnected sites)
* My searches being personalised (in the same way that Amazon recommended gets skewed by Christmas shopping, so my searches get skewed when my girl says "Can you just look this up for me", I also want to see other opinions so don't want opposing views filtered out)
But I didn't dislike those things enough to do anything about them. They're just small papercuts.
This browsing style evolved from using incognito and private browsing to assist web development, I continue to use it because it prevents all of the papercuts above.
What I disliked were:
* Websites automatically changing state based on a cookie (forums that reset what it believes you've read)
* To be on site B and have what I viewed on site A appear (adverts over-personalising kept creeping me out thinking there was a relationship between disconnected sites)
* My searches being personalised (in the same way that Amazon recommended gets skewed by Christmas shopping, so my searches get skewed when my girl says "Can you just look this up for me", I also want to see other opinions so don't want opposing views filtered out)
But I didn't dislike those things enough to do anything about them. They're just small papercuts.
This browsing style evolved from using incognito and private browsing to assist web development, I continue to use it because it prevents all of the papercuts above.